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Trending Fashion + Lifestyle Writer,  STYLECASTER (Jan. '21 - Present)

• Produce 2-4 daily articles covering fashion trends, launch news, and celebrity interviews. 

• Update top-performing shopping stories to ensure all products were in stock. 

• Research emerging fashion and lifestyle trends across social media for timely coverage.

READ HERE

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• Editorial Producer (Contracted Hire), MARIE CLAIRE (Nov. '20 - May '21) ​

• Updated top-performing SEO articles to ensure all products were in stock. 

• Optimized all top-performing SEO articles to increase click-through revenue. 

• Produced over 10 gift guides and shopping stories covering fashion, lifestyle, and beauty. 

READ HERE

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Advocacy Assistant (Contracted Hire), CALVIN KLEIN (Nov. '19 - March '20) ​

• Assisted in the management of  the @StyleMyCalvins Instagram page, a private community of content creators from around the world.

• Recruited 200+ advocates over the course of three months on a project basis, meeting and exceeding specific recruiting goals for an event in Los Angeles in January. 

• Utilized Traackr, Tribe Dynamics, and CreatorIQ to manage Instagram UGC resulting from seedings of dedicated Holiday product to over 100 advocates in both the United States and Europe.

• Created in-depth weekly reports recapping continuous growth across follower count and UGC numbers in order to better plan for upcoming seedings and events.

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Social Media Coordinator (Contracted Hire), FASHIONISTA (Sep. '19 - Oct. '19) ​

• Managed the Instagram, Facebook, and Twitter accounts for Fashionista during Fashion Month Spring 2020 using Socialflow. 

• Increased following by over 3,000 unique users over a month-long period. 

• Contributed weekly fashion market + fashion month news stories.

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READ HERE.

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• Celebrity News Writer, THE ZOE REPORT (March '19 - Aug. '19) 

• Contributed weekly celebrity fashion and news coverage for The Zoe Report.

 

READ HERE

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Freelance Fashion Assistant, HEARST MAGAZINES (Aug. '18 - Feb. '19) 

• Organized, managed, and maintained the joint fashion closet for Cosmopolitan, Seventeen, Woman’s Day, Woman’s Health, Redbook, and Good Housekeeping by handling heavy sample trafficking for all shoots. 

• Supported Fashion Editors with daily tasks including attending live events and assisting on photoshoots.  

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Digital Editorial Intern, BILLBOARD MAGAZINE (Jan. '18 - May' 18) 

• Researched, pitched, and composed over 75 articles for billboard.com 

• Simultaneously produced 4-5 daily articles. 

• Pitched daily content to Digital Deputy Editor Katie Atkinson for immediate publication.

 

READ HERE 

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Editorial Intern, THE ZOE REPORT (Aug. '17 - Dec. '17) 

• Pitched and produced 10+ targeted beauty, fashion and lifestyle stories for The Zoe Report. 

• Researched breaking beauty trends for immediate coverage. 

• Analyzed traffic across The Zoe Report and identified the best and worst-performing articles

 

Digital Editorial Assistant, FAMILY TRAVELLER MAGAZINE (Sept. '16 -  Dec. '16)

• Pitched and completed 4-6 articles per week pertaining to travel options for families within the United Kingdom during my semester abroad in London, England.

• Managed the SEO of all posts on the Family Traveler site. 

• Proficient in Asana. 

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Brand Communications + Event Planning Intern, VICTORIA'S SECRET   (June '17 - Aug. '17) 

• Assisted in the planning and execution of The Victoria’s Secret Fashion Show and other various press events.

• Assisted in creating multiple influencer gifting packages for Victoria’s Secret Beauty and Victoria’s Secret Lingerie. 

• Managed product orders across Victoria’s Secret Beauty and Victoria’s Secret Lingerie. 

• Managed the Victoria’s Secret Beauty closet and handled all product call-ins. 

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Public Relations Intern, CAMRON PUBLIC RELATIONS  (June '16 - Aug. '16) 

• Created a successful public relations plan for the reopening of the Museum of Modern Art (MoMA) Design Store’s flagship location in New York City. 

• Managed requests for all MoMA products for major magazines across the fashion and lifestyle spheres. 

• Secured product requests from The MoMA Design Store for major publications.